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  1. Simon Fraser University Archives and Records Management Department
  2. Adbusters Media Foundation fonds
  3. Blackspot campaign records

Blackspot campaign records

series2003-2016F-300-5

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Held by
Simon Fraser University Archives and Records Management Department via Simon Fraser University Archives & Special Collections
Dates
2003-2016 (indexed as 2003–2016)
Level
series
Extent
Paper and analogue materials: 3 cm of textual records 22 photographs 2 pairs of shoes Born-digital materials: 680 digital photographs (3.1 GB) : JPG, JPEG, TIF, GIF 174 items of graphic material (1280.7 MB) : PDF, JPG, TIF, PSD, PNG 60 textual records (134.4 MB) : PDF, JPG, TIF, TIFF
Scope & content
Series consists of analogue and born-digital records created by Adbusters Media Foundation while administering the Blackspot shoe campaign as well as designing, promoting, and distributing Blackspot sneakers and boots. The Blackspot shoe campaign was launched in 2002. For this campaign, Adbusters created and sold the Blackspot Sneaker (2002) and the Unswoosher (2006), shoes manufactured in a unionized workshop and created with vegan and recycled materials. The intent of Blackspot is to take market share from large shoe and athletic corporations through the creation of an environmentally responsible and fair trade alternative. Paper and analogue records include income statements, correspondence (manufacturer, retailer, and customer), stock inventories, marketing plans, market analyses, newsletters, order processing guidelines, shareholder certificates, pamphlets, promotional photographs, and two pairs of blackspot shoes: v. 1 classic sneaker and v. 2 the Unswoosher. Born-digital records include shoe design drawings, letterheads, internal manuals, advertisement graphics, promotional photographs, posters, coupons, stickers, gift cards, labels, shareholder certificates, T-shirt mockups, catalogues, promotional comics, and website mockups. The series has been arranged by the archivist into separate sub-series based on the type of material: • [Administrative records](f-300-5-1) (sub-series 1). • [Promotional materials](f-300-5-2) (sub-series 2). • [Shoes](f-300-5-3) (sub-series 3). Files are arranged chronologically.
Location

No place found in this description yet.

Genre / form
Textual records; Graphic materials; Photographic materials; Artefacts; Records in electronic form (born-digital)
Language
English
Access & use
Series contains copyright-protected materials and copyright ownership is mixed, with Adbusters holding copyright in some of the materials and third parties in others. For more information, see the note on *Terms governing use* in the fonds-level description or the general AtoM note on the [Archives' practices for managing mixed copyright holdings](mixed-copyright-ownership). Access restrictions may apply to records containing third-party personal information. Files marked "pending review" must be reviewed by an archivist prior to release. See the file lists and consult the reference archivist for more information. Sub-series with known restrictions include [Administrative records](f-300-5-1) (sub-series 1). The remaining sub-series are open with no restrictions.
Harvested
2026-10-15T12:20:51Z · source datestamp n/a · ead
Original metadata as harvested (ead)